UTM link builder
Enter your page's link and pick the platform, and get a ready link that tells Google Analytics where every visit came from.
Fill in the link, source, medium and campaign to get your link.
How to use the link
The link carries the platform and campaign name into Google Analytics, so you see which campaign brought the visits and orders.
Always use the same names
facebook, Facebook and fb show up as three different sources. That is why the tool writes everything in lower case.
Never put UTM on your site's internal links
An internal link with UTM starts a new visit and erases the real source. These links are for ads and messages only.
How is the link built?
The tool adds to your link: utm_source (the platform), utm_medium (the type of traffic), utm_campaign (the campaign name), and optionally utm_content and utm_term.
A product link in a Meta campaign called winter_sale:
yourstore.com/?utm_source=facebook&utm_medium=paid_social&utm_campaign=winter_sale
The visit shows in Google Analytics under facebook / paid_social.
Questions
Do I need UTM if I have a pixel?
Yes. The pixel tells the ad platform; UTM tells Google Analytics. They measure different things.
What is the difference between utm_content and utm_term?
utm_content tells apart ads within one campaign, such as an image and a video. utm_term is for the search keyword in search ads.
Do Meta and Google add these links themselves?
Google Ads adds its click id automatically. Meta, TikTok and Snap need the UTM you write into the ad's link.
Related tools
Ad budget planner
The budget and the orders your sales target needs.
Conversion rate impact calculator
What you gain each month by raising your conversion rate.
MER calculator
Your revenue against all your marketing spend, and where you stand.
The next step.
The link tells you where every visit came from. In the Growth Audit we read with you what those sources say about your campaigns.