Conversion rate impact calculator
See what you gain each month by raising your store's conversion rate, with the same traffic and the same ads.
Change the numbers and the result updates at once.
What does the result mean?
Better conversion raises the return on every ad you already pay for, because the same visits turn into more orders.
If the number is large
Start with the clearest gaps: the product page, trust, shipping and checkout steps. The store check finds some of them.
If it is small
Traffic is low, so bringing more visits comes before improving conversion.
How is it calculated?
Extra orders = sessions × (new rate − current rate) ÷ 100. Extra sales = orders × average order.
20,000 sessions a month, conversion from 1% to 1.5%, and an average order of 400:
20,000 × 0.5% × 400 = 40,000
100 more orders a month.
Questions
What is a normal conversion rate for an online store?
It varies a lot with the category, the price and where traffic comes from, so no single number fits everyone. Compare your store with itself month by month.
Where do I find my current conversion rate?
In your store platform's reports or Google Analytics: orders ÷ sessions × 100.
Is improving conversion enough on its own?
It is the cheapest way to grow because it needs no extra spend, but it works alongside traffic, not instead of it.
Related tools
Ad budget planner
The budget and the orders your sales target needs.
Free shipping threshold calculator
A threshold that lifts the order value without eating your margin.
Ad profit calculator
The lowest ad return that keeps you from losing, and the most an order may cost.
The next step.
The result is a starting point. In the Growth Audit we compare it with your store's and campaigns' real numbers.