Free shipping threshold calculator
Find a free shipping threshold that encourages customers to add a product, without eating your margin.
Change the numbers and the result updates at once.
What does the result mean?
A good threshold is close enough to reach with one product and high enough above the average order to cover shipping. It is a number to start testing with, not a fixed rule.
If the profit at the threshold is above today's
The threshold lifts the order and covers shipping. Test it for a month and compare the average order before and after.
If it is below today's
Free shipping eats the margin at this threshold. Raise it, suggest a pricier product, or make shipping discounted rather than free.
How is it calculated?
Suggested threshold = average order + the price of a typical add-on. Profit at it = threshold × margin − shipping.
An average order of 400, shipping 50, a 40% margin, and a 150 add-on:
400 + 150 = 550
Profit at the threshold is 170 after shipping, against 160 on today's average order.
Questions
Does free shipping really raise sales?
Shipping costs are among the top reasons carts are abandoned. A threshold turns that reason into a nudge to add a product, provided it is close to the average order.
Where should the threshold be shown?
In a bar across the top of the site, on the product page, and in the cart with how much is left to reach it. The store check tells you if it is not visible.
How do I pick the add-on's price?
Choose a product customers actually add to orders, like an accessory or a complement, not the cheapest item in the store.
Related tools
Profit margin and pricing calculator
The price that gives the margin you want after shipping and payment fees.
Cash on delivery loss calculator
What refused orders cost you each month, and the real cost of each delivered one.
Conversion rate impact calculator
What you gain each month by raising your conversion rate.
The next step.
The result is a starting point. In the Growth Audit we compare it with your store's and campaigns' real numbers.