Topic

Tracking and Measurement

You cannot improve what you do not measure. Setting up pixel, CAPI, and GA4, attributing every sale to its true source, and repairing broken data before you act on it.

5 min read

MER vs ROAS vs POAS vs ROI: Which Number Actually Runs Your Store?

Four metrics used as if they were synonyms, each answering a different question. A practical look at what each one measures, and when it misleads you.

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