Topic

Metrics and Numbers

ROAS, CAC, LTV, and AOV: how each number is calculated, what it hides, and when a healthy figure on the dashboard is a real loss in the bank account.

5 min read

MER vs ROAS vs POAS vs ROI: Which Number Actually Runs Your Store?

Four metrics used as if they were synonyms, each answering a different question. A practical look at what each one measures, and when it misleads you.

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